01 / WHAT IS HIITIDE
hiitide is an app that connects change agents and learners around the globe.
When I met Evan, CEO of hiitide, he was radiate and smiling. His passion for helping others grow and learn was equivalent to the passion he had for the company, hiitide, that he started. Upon diving into some redesigns for him, we realized there was a need to modernize their digital look and tell a stronger and concise story. So we started with their marketing landing page and homepage.
02 / WHO IS ON HIITIDE
Founders are the people who create curriculum to share to the hiitide community, so making a space for them to shine was critical.
The old founders pages were entirely customizable for every founder, but left hiitide’s branding confused and inconsistent. We designed a universal template for all of the founders, to enhance the digital strength of the brand and to make sure that every founder is sharing a similar story. This way, users could compare programs as a 1:1.
03 / WHO MAKES UP HIITIDE
The reason the app was made because of people. And the people that make up hiitide are precious.
hiitide’s origin story is personal and motivational, but prior to meeting Evan, it was nowhere to be found on their site. We wanted to tell their story in video format, since video is a crucial media type used throughout their experience. Also, showing off the family and founders while encouraging people to join careers or become a founder.
